Wibra Influencer Management

In an era where brand loyalty and trust are more important than ever, Wibra intentionally chose to establish a sustainable collaboration with a dedicated group of influencers. Instead of running one-off campaigns, the brand adopted an ambassador approach: a long-term partnership in which influencers remain actively engaged over several months.

Besides creating always-on content for Wibra Nederland, we started an ambassador program this year to increase Wibra's brand image across social.

APPROACH

Our Approach

The content strategy focused heavily on storytelling and relevance. In total, **69 high-quality content assets** were created, seamlessly aligned with the daily lives of the target audience. This included lifestyle content, in-store promotions, and inspiring visuals centered around the shopping experience. Efficiency and quality were key drivers. Collaborations were based on an organic approach, allowing room for authentic storytelling. This method perfectly matched Wibra’s approachable brand personality and resulted in content that was both credible and effective.

The results speak for themselves

The results of this campaign confirm that the chosen strategy was not only creative and content-rich but also exceptionally effective. Across all key metrics, the campaign performed above expectations and well above industry averages. The value of long-term collaborations, relevant content, and strategic use of creators is clearly evident.

M+

Reach

K+

Likes

Engagement Rate

€

Cost Per Mile

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