The Little Green Bag

In close partnership with the Little Green Bag, we created a 360° campaign, where we combined CGI with an effective social strategy.

360° approach: one story, multiple touchpoints. The Little Green Bag had already chosen to gain visibility through DOOH screens. It was our task to give this a creative interpretation; an experience that fits the environment and strengthens the brand story.

APPROACH

Our Approach

To kick off the summer season, we teamed up with The Little Green Bag for a striking 360° campaign. The goal was clear: to inspire and activate the target audience for their summer purchases, with a focus on sneakers and sandals. We aimed to create a campaign that made the brand stand out, surprised viewers, and instantly evoked the feeling of summer. In a smart, visual, and cost-efficient way, we built an entirely virtual world using AI and high-quality CGI. This allowed us to bring summer to life on social media and DOOH screens, including at various airports. With this approach, we ensured that The Little Green Bag stood out and stayed top-of-mind during the peak moment of the year to shop for your summer look.

The results speak for themselves

K+

Views on social

K+

Reached Unique Travellers

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Contacts per week on Schiphol

Curious what we can do for you?

Get in contact

Don't be a strangerinfo@moleculesocial.com

Molecule
Melkwegstraat 47c
2516 AJ The Hague
The Netherlands