APPROACH
Our Approach
To kick off the summer season, we teamed up with The Little Green Bag for a striking 360° campaign. The goal was clear: to inspire and activate the target audience for their summer purchases, with a focus on sneakers and sandals. We aimed to create a campaign that made the brand stand out, surprised viewers, and instantly evoked the feeling of summer. In a smart, visual, and cost-efficient way, we built an entirely virtual world using AI and high-quality CGI. This allowed us to bring summer to life on social media and DOOH screens, including at various airports. With this approach, we ensured that The Little Green Bag stood out and stayed top-of-mind during the peak moment of the year to shop for your summer look.