APPROACH
Our Approach
The campaign achieved view-through rates substantially above the average, with an impressive average watch time. We amassed millions of impressions, meticulously monitoring and managing average views per individual to avoid overexposure and ad fatigue. Beyond enhancing visibility, driving traffic to the KPN website was a paramount objective. We focused on optimizing total visits, the click-through rate (CTR), and the cost per click (CPC), achieving remarkable results.