Case Studies > My Henry
content-creation

My Henry

We launched the world’s most renowned vacuum cleaners on TikTok, introducing the established brand to a new generation of customers.

Molecule x My Henry

Our content strategy was meticulously designed to honor the company’s legacy of producing superior products while ensuring our messages resonate with Gen Z.

MoleculeteamedupwithMyHenrytointroducetherenownedvacuumcleanersonTikTok.

APPROACH

Our Approach

To add a unique flair to the brand, we created mascots for both Henry and Hetty. These mascots were utilized across content creation efforts and offline brand activities, providing an engaging and memorable touch to our marketing initiatives.

The results speak for themselves

M+
Views
K+
Likes
Awareness

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