In collaboration with Lush we’ve launched a TikTok campaign to boost store traffic ahead of the holiday gifting period with an organic creator campaign.
The brand collaborated with popular Dutch creator Rowenna van der Linden who featured in the video speaking directly to camera about the brand activation where customers could make their own bath bomb while ensuring the content felt engaging and native to the platform. This resulted in an overload with reactions from the TikTok community. The Lush campaign was extremely successful in hitting all of its objectives, achieving over 400k organic views, 1800 shares. To top the campaign off, a brand lift study revealed a 23.9% lift in store traffic, indicating the Creator videos resonated extremely well with the TikTok audience.