Lucardi Livestreams

In a social landscape where interaction and real-time connection play a growing important role, Lucardi explored livestreaming as a way to engage its audience in a direct and authentic way. Instead of focusing on immediate sales, the livestreams were set up as an experiment to create conversation, showcase products and interact with viewers in real time.

APPROACH

Our Approach

By hosting multiple livestreams, Lucardi tested how live content could contribute to the festive season while increasing brand engagement. The focus was on creating an accessibile and informal setting where viewers could ask questions about the collection, how to style jewellery and actively participate in the stream. We’ve created broader reach and awareness during these two livestreams as platforms such as TikTok push live content towards a broader audience that get introduced to Lucardi.

OBJECTIVE

Objective

The goals of this case was to explore how livestreaming could contribute to brand engagement and audience interaction for Lucardi. The livestreams were set up as an experiment to test whether live content could strengthen connection with the audience and create meaningful interaction around the jewellery collections. By being in direct contact with the target audience, we can create trust and confidence, which will ultimately lead to conversion.

OUR STRATEGY

Our Strategy

Two livestreams were hosted in November and December, allowing the brand to test how live content resonates with the audience across multiple moments. The livestreams were designed to feel accessible and informal, encouraging viewers to actively participate through comments and questions. We’ve used exclusive discount codes during the livestream to push purchases among the viewers and keep the audience involved. The strategy prioritizes engagement, with a strong focus on interaction, asking questions, and responding in real time. Influencer involvement is intentionally treated as a variable, with one livestream featuring a macro influencer and one without. The livestreams are approached with a learning mindset, using them as experiments to gather insights rather than to drive immediate sales. At the same time, exclusive discount codes are used to encourage purchases among viewers during the livestreams.

The results speak for themselves

The results of this livestream experiment confirm that the chosen approach worked in driving real-time interaction and audience involvement, rather than direct conversion. While overall reach remained within expected limits for brand-led livestreams, engagement clearly exceeded expectations, highlighting the value of livestreaming as an engagement-driven format for Lucardi.

Engagement Rate

K+

Viewers

Comments

K+

Likes

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