Case Studies > Goliath
tiktok

Goliath

Goliath Games partnered up with Molecule to increase visibility in the festive season. Through influencer marketing, we reached the right target audience at the right time, with authentic and creative content that resonated with their followers.

During golden quarter in 2024, Molecule teamed up with Goliath to launch an influencer marketing campaign for popular games. Through collaborations with 21 influencers across various niches, we achieved impressive results, giving Goliath Games a powerful boost during the festive season.

APPROACH

Our Approach

The goal of the campaign was to increase visibility for Goliath Games' products and drive sales during the crucial Golden Quarter. Through influencer marketing, we reached the right target audience at the right moment, with authentic and creative content that resonated with their followers. We selected 21 influencers from different niches and matching platforms such as Instagram and TikTok. Each game was promoted through personal stories, fun challenges, and reviews, resulting in high engagement and broad visibility. The combination of the right influencers and platforms, along with an authentic approach, created a powerful impact.

The results speak for themselves

M+
Reached Impressions
%
Engagement Rate
Influencers

Curious what we can do for you?

Get in contact
Don't be a strangerinfo@moleculesocial.com
  • Molecule
  • Melkwegstraat 47c
  • 2516 AJ The Hague
  • The Netherlands
© 2025 Molecule