Franuí Influencer Management

As Franuí continued its expansion across Europe, the brand faced the challenge of rapidly building awareness within the BELUX market. The objective was not only to generate reach, but also to introduce Franuí to young consumers in an authentic way, at a time when audiences are becoming increasingly critical of traditional advertising. To achieve this, we developed and managed a creator-first influencer campaign across Belgium and Luxembourg.

Webuiltacreator-first,social-nativestrategythatcombinedauthenticcreatorstorytellingwithproactiveinfluencermanagement,helpingFranuíestablishastrongpresenceintheBELUXmarket.

APPROACH

Our Approach

We were responsible for the end-to-end execution of the campaign, including creator selection, briefing, content management, performance monitoring, and ongoing optimization throughout the campaign period. Instead of producing heavily branded content, creators were encouraged to showcase Franuí in a way that felt natural to their audience. This resulted in a diverse range of content formats, including lifestyle integrations, product tastings, ASMR-style videos, café moments and relatable everyday consumption occasions. Performance was monitored continuously and creators were supported where needed to optimize results and maximize campaign impact.

OBJECTIVE

Objective

The primary objective was to increase brand awareness for Franuí within the BELUX market. Beyond generating reach, the campaign aimed to position Franuí as a product consumers would genuinely want to try by using trusted creators who could naturally integrate the product into their everyday content.

OUR STRATEGY

Our Strategy

A key differentiator of this campaign was the hands-on management approach. Instead of treating influencer marketing as a one-off deliverable, we continuously monitored performance and worked closely with creators throughout the campaign. When certain assets did not immediately reach their KPI targets, creators produced additional content to support campaign performance. At the same time, several creators voluntarily shared extra content because they genuinely enjoyed the product. he success of the campaign started with selecting creators whose audience naturally aligned with the Franuí target demographic. Rather than focusing purely on follower numbers, we prioritized creators who could introduce the product in a credible and authentic way. This allowed Franuí to become part of genuine recommendations rather than traditional advertisements.

The results speak for themselves

The campaign significantly outperformed standard influencer marketing engagement and CPM benchmarks, which typically range between 1% and 2%. At the same time, the campaign maintained a highly efficient CPM, demonstrating strong awareness generation at a competitive cost. Several assets were also amplified through paid advertising, generating an additional 339K+ impressions and further extending campaign reach.

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