Our Approach
By combining creator-led entertainment, relatable fitness content and proactive community management, we developed a TikTok strategy that put real people and authentic gym experiences at its centre. A key part of this approach was identifying personalities who already had a genuine connection with Basic-Fit. One standout example was Rodney, an existing Basic-Fit fan whom we scouted and introduced as a recurring creator on the channel. His natural humour, enthusiasm and recognisable personality helped bring the brand closer to its community and encouraged audience interaction. Community management became an important part of our strategy. We actively engaged with relevant videos, joined trending conversations and interacted with users sharing their Basic-Fit experiences. By responding in a timely and authentic way, we strengthened the brand's visibility and encouraged meaningful connections with its community.
