Case Studies > Artsen Zonder Grenzen
tiktok

Artsen Zonder Grenzen

As a pro bono collaboration, we built the TikTok channel for Artsen zonder Grenzen (Doctors Without Borders) from the ground up as our charity initiative.

Molecule collaborated with Artsen Zonder Grenzen, aiming to grow the channel with informative content that reaches new supporters, we focused on creating engaging and unique content that speaks to the new generation.

APPROACH

Our Approach

We produced video content, quizzes, and created street interviews in Amsterdam, leveraging storytelling to highlight the stories of those in need. Working closely with the team of Artsen zonder Grenzen, we ensured the branding seamlessly aligned with the TikTok channel. By involving their team members in content creation, we ensured accuracy and authenticity, resulting in increased engagement and a true community built around meaningful conversations.