APPROACH
Our Approach
For Pacha, we developed a dual-approach content strategy. First, we created premium branded content that reflected Pacha’s iconic look and feel, designed to reinforce the brand’s aspirational identity. Alongside this, we produced authentic crowd-style content, raw, energetic footage captured live on the dance floor during performances by international artists, to showcase the real Pacha experience and spark immediate desire. By blending polished brand storytelling with spontaneous, in-the-moment nightlife energy, we identified which creative style delivered the strongest performance and proved TikTok’s role as a direct driver of ticket sales for summer 2025.