Molecule has a special position within the social media landscape. We are really in the middle of it. As Molecule, we were one of the very first agencies in the Benelux to have the opportunity to advertise on TikTok. We are always in direct contact with the TikTok team, which is a big advantage. This allows us to request account verifications, have access to beta advertising tools and quickly contact the TikTok team to resolve any issues.
We also work 1-on-1 with content creators. This allows us to connect the right creators with the right brands. This way, our clients have access to a wide variety of creators and can choose the ones that perfectly suits their campaign. Why is it interesting to work with creators as a brand? Content creators are extremely valuable on social media. We all know the value of word-of-mouth marketing. An influencer applies that same principle to thousands and sometimes even millions of people. Due to the direct and genuine interaction these influencers have with their followers, all these followers experience a certain bond - a form of trust. When an influencer offers a product or service, these followers trust that it really adds value to their lives. To ensure that our clients can leverage this power, we work with the best content creators.
In addition to our direct collaboration with TikTok and our 1-on-1 work with creators, we also have our own channel @ibiza with more than 450K followers. Through this channel, we give our clients and content creators an extra opportunity to share their content and reach even more people.
We combine these 3 unique elements into a proven and innovative plan to grow your brand. We are a team of experienced people in the industry with great ambition. Because of our passion for creating connections, campaigns, brands and stories, we can offer you the optimal package to take your social media to the next level.