During the last year, the TikTok community has reinvented entertainment as it is. Real personal stories were brought to communities that help initiate new ways of discovery and thinking. Big brands became present on the scene, along with trends that shaped the TikTok community, anywhere from #TikTokMadeMeBuyIt, to brands creating all kinds of creative content that is engaging communities on a personal level.
Trend economy is here to stay and here are some trends that will shape 2023 and the years to come. TikTok predicts three major trends and forces that will happen in 2023:
- Actionable Entertainment
- Making Space for Joy
- Community-Built Ideals
Actionable Entertainment
TikTok content is curated based on what users/communities find amusing and/or entertaining. Four out of five users say that TikTok is very entertaining. This means when advertising is delivered on TikTok, it is represented as entertainment and brands are seeing amazing business results.
Brands' most effective messages are uplifting, funny, personalized, and/or entertaining to their audiences.
Making Space for Joy
There is plenty self -care advice initiatives out there. Regardless, people are still getting burned out. People are seeking self-care in a time where there is a rise in public health issues, burnout from work, and personal problems.
TikTok is known for its ability to spread joy and provide entertainment to its users. According to a survey, 90% of TikTok users who took action off the platform as a result of using TikTok said that the platform makes them happy and never gets boring. This presents a unique opportunity for brands looking to connect with their audience on a deeper level. In 2023, it is important for brands to consider the importance of joy and levity in their messaging on TikTok and other platforms, and to empower their audience to incorporate more positivity and happiness into their lives.
Community-Built Ideals
TikTok's communities are unique because they focus on specific, niche interests, which allows users to connect with others who share similar passions. This helps these communities thrive on the platform. TikTok is a place where people can discover new ways to explore their interests and find inspiration for how to live their lives. In fact, TikTok is 1.8 times more likely to introduce users to new topics that they may not have been interested in previously compared to traditional social media platforms. As people search for ways to break away from the norm, they will look to their peers and role models on TikTok who demonstrate the courage to live their lives in a way that is authentic and true to themselves.
TikTok Augmented Reality (AR)
TikTok has already introduced a number of AR filters and effects, and it is likely that the platform will continue to expand its offerings in this area. This could allow users to create even more creative and interactive content.
AR technology allows users to superimpose digital content onto the real world, creating a sense of immersion and interactivity. TikTok has embraced AR technology and has implemented a number of features that allow users to create videos with AR effects.
Some examples of AR features on TikTok include:
- AR filters: These are overlays that can be added to a video to change the appearance of the background or the person in the video. TikTok has a wide range of AR filters available, including filters that change the color of the sky, add special effects to the background, or transform the user into a different character.
- AR games: TikTok has introduced a number of AR games that users can play within the app. These games involve interacting with virtual objects or characters that appear on the screen in real time, using the phone's camera and sensors.
- AR challenges: TikTok is known for its challenges, and some of these challenges have involved the use of AR technology. For example, users might be challenged to recreate a famous scene from a movie using AR filters or to interact with virtual objects in a creative way.
AR technology has the potential to enhance the user experience on TikTok and allow users to create even more creative and interactive content. It is likely that TikTok will continue to explore and expand the use of AR technology in the future.
It is also possible that TikTok will continue to be a platform for promoting social and political causes. In recent years, TikTok users have used the platform to raise awareness about a variety of issues, and it is likely that this trend will continue in 2023.
