TikTok is a new social media platform and everyone is talking about it. But how can you, as a business, utilize this new platform and not waste your time and money during the process? That’s what you’ll discover in this blog post.
With its short form content style and always on-sound, content on TikTok needs to be fast, simple, but also creative at the same time. Don’t underestimate the sounds you can use in your videos. You can use songs or the voice of someone else. You can even “duet” a video and build on the sound someone else created. Let me pause for a second. I hear you thinking, how am I going to do all of this? Don’t worry. It is not that hard and you don’t have to be 12 years old to understand the platform. Let me explain.
TikTok is a wonderful platform. You can go viral without having a single follower. However, this does not guarantee that you will ever go viral. The content you create is extremely important. You want to make sure that your audience is not only seeing your content, but also interacting with it. TikTok is not only unique in its way of viewing, but also in the way your audience can interact with you and vice versa. So how do you accomplish this?
Stay on top of your creatives
To be able to maintain a consistent and significant level of user engagement and conversion on TikTok, you must maintain a continuous stream of creatives (content on the platform). This creates somewhat pressure on design resources. Every creative will at some point become exhausted, so it is important to keep looking for new creatives to replace the exhausted ones. Therefore, we recommend that customization to trends and testing needs to take place on a highly regular basis. This way, you’ll be able to keep their TikTok performance at a high level.
If you, as a brand, do not switch up your creatives (content) and experiment with it, you will see ad fatigue kicking in among your target audience. We all have experienced ad fatigue. You open YouTube, play a video and the same ad pops up for the millionth time. It’s very annoying and off-putting. Therefore, it is highly important to keep the experimentation of creatives running. We advise that you get help from an expert to help you with this experimentation. Someone that is in touch with the platform and someone that has the knowledge to adjust your strategy as you are going. Because the platform is so fast paced, you need to be fast paced as well. We advise to test multiple creatives across different channels duringa single periodof time, across various aspects such as length of the creative, type of content, type of music, and even sometimes the order of music, to ensure maximum effectiveness with the intended target audience.
To summarize all of this: Be authentic and be you. The platform is all about being creative and being yourself. You have the ability to be the fun uncle for once instead of the super strict boring father that you are on your brand’s website. So, start experimenting with different trends and different types of content that will fit your brand. Finally, do not be afraid to ask help and let someone else create creatives for you. Influencers are a great option for that. You can come up with a concept or “challenge” and let influencers put it into practice. You can learn more about that in our blog: The value of influencers.