The brand collaborated with popular Dutch creator @Rowenna who featured in the video speaking directly to camera about the brand activation where customers could make their own bath bomb while ensuring the content felt engaging and native to the platform.

"We had so many phone calls and people coming in store due to the TikTok campaign’ Alex Borges - LUSH Netherlands. The Lush campaign was extremely successful in hitting all of its objectives, achieving over 400k organic views, 1800 shares. To top the campaign off, a brand lift study revealed a 23.9% lift in store traffic, indicating the Creator videos resonated extremely well with the TikTok audience