Client: Westfield Mall of the Netherlands

Launching one of Europe’s biggest shopping malls on TikTok for their Dutch market

Launching the Westfield TikTok account successfully in the Netherlands & making @westfieldnetherlands the fastest-growing account out of all regional Westfield TikTok accounts.

By connecting the right content creators from our network, Molecule has covered the most important niches Westfield Mall has to offer. Through our partnerships with many different content creators, we’re creating the perfect mix of content to promote both the Mall itself & the brands that live inside it.

Within the first month of launch, @westfieldnetherlands has gained 5K+ followers. The launch has been very successful with an average of 40K+ plays per post and a top of 230K. Not to mention the new 30K+ likes on the account.




Plays per Post



↳ Facts and Figures